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About Us
SLENDERTONE MIDDLE EAST started in 1973, we covered the whole Middle East region. In 1975 the civil war in Lebanon broke out, so we moved the operation to Kuwait. In 1979 we returned to Beirut operating from our showroom in Bliss Street, Ras Beirut.
The operation was very successful and continued the business until 1992 when BMR, the parent company of the Slendertone brand, changed its structure.
BMR, based in Galway Ireland, reintroduced the brand in 2000 with the new and improved FLEX range. They have sold over 2 million FLEX belts worldwide and in 2007 signed an agreement with Slendertone Middle East to cover the entire Middle East region.
There have been many attempts to imitate the Slendertone brand, but none of these products can compare to Slendertone in terms of technology, clinically proved effectiveness and end user results.
Slendertone FLEX is the first abdominal toning belt cleared for sale by the FDA in the USA, by the KFDA in Korea by the Canadian Board and has the CE mark required by all European countries. Slendertone is safe, easy to use and most of all delivers real results.
SLENDERTONE MIDDLE EAST has developed special Arabic packaging, Arabic instruction manuals, plus Point of Sale Material especially designed for the Middle Eastern Countries.
We guarantee the products to be safe, easy to use and, most importantly, deliver real results.
Slendertone, its time to look and feel good.
Try it and feel the difference.
Khaled Y. Daouk
Chairman of the Board
Slendertone Middle East
Group of Companies
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